Digital Marketing

Latest Proven Strategies and Tools from Experts

  • Digital channels are an essential component of an integrated marketing campaign and the impact of a sound digital strategy is game changing. As more and more businesses are recognizing this, specialists in Digital Marketing are in great demand which is providing new opportunities for both MBAs and Engineers.

  • This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, and social media marketing.

  • When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, and promote products and services. Placement assistance will be provided on successful completion of the course using our tie-ups with top companies.

Batch Duration Start Date Timings
Batch 1 6 weeks July 16th, 2017 Sat-Sun
9:00am-2:00pm
Batch 2 6 weeks Aug 5th, 2017 Sat-Sun
9:00am-2:00pm

What participants will learn

With a heavy focus on hands-on excercises, participants will first learn several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, and social media marketing.

Intended Audience

  • MBAs, Engineers or any Graduates with marketing experience.

Course Pre-requisites

  • The participant should have some experience in marketing or is pursuing marketing as a career.

Course Details

The course covers the following skills and tools:

Introduction to Digital Marketing

  • How it works
  • Strategy framework
  • Website planning
  • Marketing Planning

Google Analytics

  • Basics
  • Monitoring Tools
  • Uinversal Analytics
  • Agency Manager

Search Engine Optimization

  • Basics
  • SEO Framework
  • Live Optimizaton
  • Off-line Optimization
  • Live Case Study
  • Monitoring
  • Advanced Tools

Search Engine Marketing

  • Online Marketing
  • Google Adwords
  • Display Ads
  • Remarketing

Social Media Marketing

  • SMM Strategy
  • Branding on SMM
  • Monitoring
  • Facebook
  • Twitter
  • LinkedIn
  • Google+
  • Hands-on Campaign

Email Marketing

  • Introduction to EM
  • Framework of EM
  • Monitoring
  • Best Practices
  • EM Analytics
  • Hands on Excercise

Additional Marketing Channels

  • Mobile Marketing
  • Affiliate Marketing
  • ECommerce Marketing
  • Best Practices
  • Analytics
  • Hands on Excercise

Lead Management

  • Lead Management System
  • Lead Generation
  • Best Practices
  • Growth Hacking
  • Live Case Study

Venue Details

Location 1
Corporate Software Park,
Ashoka Plaza Tower B,
Next to Hotel Hyatt Regency,
Viman Nagar,
Pune-411014. Click here for Map
Location 2
La-Gloriosa Bldg,
Near Arnold's High School,
Kalyani Nagar,
Pune-411014. Click here for Map

Fees

Call for Pricing info.
Subject to availability of seats. Registration is on first come first serve basis.


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